Main Companies for Sponsorship

Mozambique Basketball Association received sponsorship from Vodacom to revive their basketball through the National League as reported on www.mybasketball.co.za . Vodacom is making itself known through this sponsorship campaign in that country. I was tempted to ask myself the reasons the company does not involved with basketball in the country. But they do, through the winning Wheelchair Basketball League.

I am sitting with what I call Donor Directory as well as the book called Best Companies to work for in South Africa. The question arose, why does not basketball get sponsorship in the country? There are ample companies which are making strides out there.

However it will be complicated to think about the answer. Nevertheless I have one solution for consideration. Well known advertisers are sponsoring the big three sporting codes. But they are a lot of listed companies with big purses. I can mention the Blue Label Telecommunications company as an instance. It is not that well know company but it is making a lot of money. Why don't we get basketball officials to approach Peppadew International? See, this will be an opportunity for them to make the target market aware of the nice tasting Peppadew which is an exclusively South African product.

The idea is that we should try to focus on the companies that do not advertise. Let us focus on those companies which I will call second tier organisations. These companies do not really advertise but they can do with an awareness of some sort.