Tuesday, July 8, 2008

Let Us Unite

As we want the people who are passionate about basketball to have fruitful careers as professionals, there is one thing we need to consider: UNITY.

Basketball is now ranking lower according to the statistics of BMI at www.bmisportsinfo.co.za , number one sports research firm in South Africa. Unfortunately their consultant could only tell me that basketball is going down. It cost more than R55 000.00 to get a copy of their adult track where the public can have access to this information. I guess the corporate world make their sponsorship decisions based on the information such as the one supplied by BMI . It does make sense. After all the decisions are made by smart people who have made it to the top through education and continuous reading of books and magazines. These people are so smart that they do not take anything for granted. It is one of the many reasons that it is important to make through research about them and their companies before approaching them. Decisions are made because they make a strong business sense. There are no sentiments in business.

As we realize that the statistics are counting against us, we need to stand up united in efforts to bring the Premier Basketball League back to the picture. We need to work together by integrating our approaches to offer South Africans alternative sports entertainment. All the local leagues must support the district structures as well as provincial structure. The provincial structure must relentlessly support the national structure which develops basketball. This synergy will raise the popularity of basketball and ensure the positive comeback of the professional body of basketball in South Africa.

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