It is interesting how numbers seem to attract sponsorship. A team such as Bloemfontein Celtics managed to have full attendence when they hosted matches at Seisa Ramabodu. Orlando Pirates, Kaizer Chiefs and Vodacom entered into a partnership (ZOK) whose audience is a massive followership of Zion Christian Church. Absa has been stuck with rugby through thick and thin. But something interesting happened in cricket. The Free State Eagles does not attract many people to their games. This has resulted in Cricket SA's lack of interest as far as Outsurance Oval hosting an international match. In our subject, does basketball have what it takes to bring the numbers for the marketers?
Remember that sponsorship is a tactic as well as a strategy for a marketer to have massive consumption of their product.
Through my experience in local basketball I note that basketball has the capability of bringing numbers. It takes a black and white pamphlet to get a few people at the local games. And that number increase with the consistency of hosting the basketball matches.
Research by reputable companies can tell another story. But an educated person will tell you to be careful of statistics. Just the other day a company made an impression that 65% of former graduates of one institution earn above R250 000 per annum. Yours truly asked the person from tha institution how many people provided answers to the questionnaire. He replied 64 did. Is that a true reflection of the population of that institution. No ways. 64 is too small a number.
Marketers must take this in consideration. There are more than 650 000 people who have their televisions on for a basketball magazine. Basktball is probably watched by a million people. Think about that.
About Me
- Setlogelo
- Basketball is my sport. I live for it. So does the many men and women who were ever involved in the sport, as athletes,officials, owners of teams, and supporters. So does everyone who is involved with the sport, one way or another at this moment. I have aspired to become a player, I have aspired to become a manager in basketball. At the moment I do as much as I can to ensure that there are competitive games for those who aspired the way I used to. However it is practically impossible to reach your dreams when there is a ceiling above you. The unavailability of a proffessional league in South Africa is that ceiling. I do not have to ask what happens to the athletes in the high school basketball leagues, or students at Universities who look forward to the SASSU Games for good competition. There are some good athletes who have given their lives to basketball. But in life, one has to make money, a lot of money to live and establish a good legacy. I have started my company Candor cc with a view to find ways of assisting Premier Basketball league to reclaim its position in the South African Sport. Last but not least, I love basketball! Don't we all?